About AMENOIR
"Where elevated mindfulness meets timeless elegance."
Welcome to AMENOIR, a brand born from a deep passion for timeless elegance, conscious living, and holistic self-development. My name is Thomas, and as the founder of AMENOIR, I’ve spent years exploring the intersection of style, mindfulness, and personal growth.
For as long as I can remember, I’ve been fascinated by the power of aesthetics and how they influence our confidence and mindset. But my journey wasn’t just about external appearance—it was about finding balance between the inner and outer self. This journey led me to create AMENOIR, a brand that embodies a lifestyle rooted in elegance, mindfulness, and self-awareness.
AMENOIR is more than just a brand; it’s a reflection of my own story. I’ve faced challenges with confidence, discipline, and finding my purpose. These struggles fueled my desire to build something meaningful—not just for myself, but for others who are on a similar path. I wanted to create products that not only look great but also inspire and empower people to lead more intentional, confident, and fulfilling lives.
That’s why AMENOIR isn’t just about fashion. It’s a movement that bridges the worlds of style, sport, and personal growth. Our timeless, minimalist designs are crafted for those who seek sophistication without compromising functionality. Every piece reflects our core values: elegance, quality, sustainability, and innovation.
To complement our physical products, I’ve created GROWPHASE, a dedicated space for digital resources. Through courses and guides on mental health, communication, discipline, and spirituality, GROWPHASE empowers you to grow from the inside out. It’s my way of sharing the tools that helped me cultivate confidence, clarity, and resilience.
At AMENOIR, we believe that personal growth and mindful living can coexist with elegance and style. This is my mission, my passion, and my way of giving back. Join me on this journey, and let’s grow together—stronger, more mindful, and more confident than ever.